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I am interested in accepting paid advertising for our company newsletter. Companies have been expressing interest. Ads would run in inserts rather than taking up valuable editorial space and the ads h
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COMMUNICATIONS

posted at 7/29/1999 3:07 AM EDT
Posts: 2
First: 7/29/1999
Last: 7/30/1999
I am interested in accepting paid advertising for our company newsletter. Companies have been expressing interest. Ads would run in inserts rather than taking up valuable editorial space and the ads have to meet established guidelines. Does anyone know of other companies accept money to run ads in company communications?
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COMMUNICATIONS

posted at 7/30/1999 3:47 AM EDT
Posts: 99
First: 6/22/1999
Last: 12/11/2001
Is this an external newsletter that goes to your clients/vendors? If I were a client and saw the advertising I might construe that as your company approving/backing that particular product/service/company or that you are connected somehow. Is your budget for the newsletter so small that it can't handle it? Are you publishing in-house or is a marketing firm producing it for you?



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COMMUNICATIONS

posted at 7/30/1999 4:19 AM EDT
Posts: 2
First: 7/29/1999
Last: 7/30/1999
The newsletter is internal, with copies mailed to our retirees. We publish a newspaper with ads; readers know we are not endorsing a product; advertisers paid for the privilege to publish. It would be no different with an insert into our newsletter, clearly marked as paid advertising.

The size of the budget is irrelevant. In a time when HR is accused of spending more money than making money for their companies, every effort we make to bring in income is appreciated.

So what do you think?
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