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OD products and services branding strategy
Training & Organizational Development
OD products and services branding strategy
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Has anyone ever developed a branding strategy for an OD department. If so can they share it with me. I need to develop a department products and services dashboard / branding strategy to share with
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Forums  »  Topic Forums  »  Training & Organizational Development  »  OD products and services branding strategy

OD products and services branding strategy

posted at 1/16/2007 1:26 AM EST
Posts: 2
First: 1/16/2007
Last: 3/5/2007
Has anyone ever developed a branding strategy for an OD department. If so can they share it with me.

I need to develop a department products and services dashboard / branding strategy to share with our internal customers that we service within our organisation.

Can anyone share some lessons with me pls.
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OD products and services branding strategy

posted at 2/8/2007 10:18 PM EST
Posts: 71
First: 12/6/2006
Last: 3/16/2011
Branding an OD department:

Yes I have - to some extent what you do will depend on the scope and services of your function. For example are you really an OD function or a re-branded training function? Do you have strategic input? Do you design organizational structures? Do you complete holistic diagnostic reviews?

Key messages are:
involve your clients/ customers
know what they want/ need and present your 'image' to them solving their problems
This is a selling and marketing role now, so look at some books and sites about marketing and branding.

Mike Morrison

http://www.fun2play.co.uk - coaching your high performers
http://www.rapidbi.com/products.html - OD tools for improving effectivness
http://www.pairoftrainers.co.uk - developing your developers
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