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Social Media and Benefits Communication
Benefits & Compensation
Social Media and Benefits Communication
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Is anyone using or going to use social media, texting, etc. to communicate any benefits information for open enrollment or ongoing? We are exploring how to reach out to our non-exempt, young workforce
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Forums  »  Topic Forums  »  Benefits & Compensation  »  Social Media and Benefits Communication

Social Media and Benefits Communication

posted at 9/1/2010 9:21 AM EDT
Posts: 21
First: 5/3/2005
Last: 4/15/2011
Is anyone using or going to use social media, texting, etc. to communicate any benefits information for open enrollment or ongoing? We are exploring how to reach out to our non-exempt, young workforce about deadlines, important updates, etc. Looking for ideas or best practices from others.
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Social Media and Benefits Communication

posted at 9/2/2010 2:35 PM EDT
Posts: 464
First: 6/30/2004
Last: 11/22/2010
We don't use any of that right now. In my opinion, the company must have a proven method to deliver important business communications to it's employees, that is not dependent upon whether or not the staff person decides to log in to some social media site or not.

It might be ok, to use some of that as a supplemental method, but I would not put any reliance on it for formal communication.

That's just me.

Signed

A dinosaur.
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Social Media and Benefits Communication

posted at 9/3/2010 4:44 AM EDT
Posts: 1047
First: 4/11/2002
Last: 9/14/2011
How many young employees are you talking about? If you have thousands, I would imagine social media should be part of the overall strategy. If you only have a few, I'm not sure the benefit of this approach vs. rounding them up in a room.
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Social Media and Benefits Communication

posted at 9/3/2010 5:04 AM EDT
Posts: 21
First: 5/3/2005
Last: 4/15/2011
We would have all our formal materials but thought about using social media as another communication tool. We have probably 1,200 or more employees who use social media.
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