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Does Relationship Management = Sales?
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Does Relationship Management = Sales?
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We're debating about a new job title. If you saw a job title of VP, Relationship Management, what would you expect the duties to be?
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Does Relationship Management = Sales?

posted at 7/11/2011 5:46 AM EDT
Posts: 2
First: 7/11/2011
Last: 7/11/2011
We're debating about a new job title. If you saw a job title of VP, Relationship Management, what would you expect the duties to be?
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Does Relationship Management = Sales?

posted at 7/11/2011 7:21 AM EDT
Posts: 2442
First: 2/12/2000
Last: 9/14/2011
I would expect this role to be responsible for the on going relationship management of existing customers measured by customer satisfaction scores.

I would not expect this role to be responsible for new business development.
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Does Relationship Management = Sales?

posted at 7/11/2011 7:40 AM EDT
Posts: 1771
First: 10/24/2002
Last: 9/14/2011
I agree, new business development implies that the relationship hasn't started yet (ergo, nothing to manage).
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Does Relationship Management = Sales?

posted at 7/11/2011 7:48 AM EDT
Posts: 2
First: 7/11/2011
Last: 7/11/2011
I would agree except that if you go out to a job board and do a search for relationship manager positions, they all seem to entail sales or business development. Maybe it's specific to the financial services or banking industries?
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Does Relationship Management = Sales?

posted at 7/11/2011 7:58 AM EDT
Posts: 1103
First: 3/16/2007
Last: 8/19/2011
HR-Mo I have seen the title and even seen it as SVP Relationship Management. It was unique to the financial services industry (banking, Casino's, etc) and very much had to do with managing the relationship between customers and the company. They even participated in Sales Calls. Shoot me an e-mail (you should have it) and I can even get you in touch with the person.
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Forums » Topic Forums » General Forum » Does Relationship Management = Sales?

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