Many staffing directors, however, don’t consider this important to job seekers, according to research
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Reputation Counts: HR executives no doubt sat up and took notice when
Development Dimensions International last week revealed the findings of its
Selection Forecast for 2007. Among the numerous conclusions, a few stand
out—especially research that shows recruits are paying attention to more than
just pay and benefits. A company’s reputation also can be decisive in either
landing top-notch candidates or losing them to competitors. Nearly 75 percent of
job seekers “believe it is important to work for an organization they can be
proud of,” according to DDI’s study, which was produced in conjunction with
Monster Worldwide. However, only 55 percent of staffing directors consider this
to an important issue for candidates.
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