Recruits Want to Be Proud of Company

Reputation Counts: HR executives no doubt sat up and took notice when Development Dimensions International last week revealed the findings of its Selection Forecast for 2007. Among the numerous conclusions, a few stand out—especially research that shows recruits are paying attention to more than just pay and benefits. A company’s reputation also can be decisive in either landing top-notch candidates or losing them to competitors. Nearly 75 percent of job seekers “believe it is important to work for an organization they can be proud of,” according to DDI’s study, which was produced in conjunction with Monster Worldwide. However, only 55 percent of staffing directors consider this to an important issue for candidates.