Satisfied Employees Linked to Corporate ‘Social Responsibility’

Integrity and Engagement: Image isn’t everything, but it comes pretty close. According to Sirota Survey Intelligence, employees who “are satisfied with their company’s commitment to social responsibility” are more engaged and show genuine interest in its success. They also tend to have favorable views of top company leadership, including executives’ integrity and their interest in the well-being of employees. For example, of employees harboring positive views of their company’s social commitment, 71 percent rate senior management with displaying high integrity. Of those who feel the opposite, only 21 percent give management high marks for integrity. Purchase, New York-based Sirota interviewed 1.6 million employees from about 70 organizations.