Only 22 percent are confident about preparations for future leaders.
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It Pays to Advertise: It appears that no industry is immune to the problem of
succession management. The Creative Group has released a series of studies that
provide a window into the anxiety-ridden minds of advertising and marketing
executives. Nearly 40 percent are uneasy about who will succeed them once they
retire. Only 22 percent express strong confidence that they can pass the baton
to qualified successors. In another survey, 30 percent say motivating employees
is the biggest management challenge, with recruiting (28 percent) a close
second. Training staff is a worry for 14 percent and retention occupies the
minds of 11 percent of ad firm execs.
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