Communicating Is Key: It seems that employers could be doing a better job
communicating their benefits and rewards programs to employees, according to a
recent study by Aon Consulting.
While 47 percent of employers surveyed say they believe that communicating
their benefits program has a significant or very significant impact on
participation in their benefits programs, 28 percent never communicate “the
deal”—or their total rewards package—to employees. Almost 85 percent of
employers say they “sometimes” or never provide tools to managers to help them
communicate the companies’ benefits, the study says.
More than half of employers (54 percent) communicate their total rewards
program to employees only during open enrollment. Seventy-seven percent of
employers offer employees an overview of benefits with no dollar figure
attached.
Despite the fact that they don’t do a good job of communicating the value of
a company’s benefits, organizations expect that finding talent is going to get
more difficult in coming years. Forty percent of companies say they are
experiencing or expect to see a leadership shortage in the next one to four
years.
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