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Middle East Firms Want Good Reputations
Fair treatment of employees is perceived as a huge boost to recruiting, retention.
By Garry Kranz
Arab Companies Aim for Workplace Fairness: Companies in the Middle East are
trying to burnish their reputations though improved treatment of employees, a
new study suggests.
Aside from operational and financial performance, no factor more directly
affects a company’s reputation than its workplace policies and fair treatment of
employees, according to a survey of 640 Middle Eastern executives by Hill &
Knowlton. About 51 percent cite reputation as key to recruiting and retaining
top employees. Nevertheless, the importance of reputation varies within the
region. For instance, twice as many executives from Qatar (45 percent) say
reputation is the most important factor in getting the best talent compared with
a regional average of 22 percent.
Workforce Management contributing editor Garry Kranz is based in Richmond, Virginia. E-mail editors@workforce.com to comment.
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Index: Quick Takes — August 7, 2007
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