Workers Get Creative, but Not Employers

Untapped Potential: Although American workers consider themselves to be innovative thinkers, many complain they don’t get much opportunity to develop their creative potential on the job. In a study released by the Fairfax County Economic Development Authority in Virginia, 88 percent of people consider themselves to be creative, but less than two-thirds (63 percent) occupy jobs that stimulate their creativity. Perhaps more alarmingly, nearly 40 percent of people between 18 and 34 say they would gladly swap their current job for one that offered an opportunity to apply their creative talents. Nearly one in five would accept less pay at another job in exchange for being able to do more interesting work.