Senior managers in the U.K. cite lack of time and uninteresting content as the most common reasons for bypassing online learning.
By Garry Kranz Comments 0 | Recommend 0
Online Learning Unused: British companies are having a tough time persuading
their senior managers to take advantage of online training. According to the
Chartered Management Institute, 90 percent of these managers have Internet
access, but most don’t find the time to participate in e-learning or other
Internet-based training. About 67 percent say they spent 30 minutes or less last
year using intranets or e-learning to solve business issues. Slightly more than
half (54 percent) have capitalized on available online management resources.
Time constraints and lack of engagement are stumbling blocks. Forty-six percent
say they have “too many distractions” to use computer-based learning, while 20
percent claim the learning content “fails to engage them.” The conclusions were
drawn from responses of nearly 1,000 managers.
In a separate survey, however, consulting firm McKinsey & Co. reports
that executives see the value of advanced Internet technologies that promote
self-paced learning and collaboration. These tools include items such as
peer-to-peer networking, blogs, podcasts and social networking. According to
McKinsey, half of the 2,847 executives surveyed “are pleased with the results of
their investments in Internet technologies” made during the past five years.
Three-quarters of companies plan to either increase or at least maintain their
investments in so-called Web 2.0 technologies.
Workforce Management contributing editor Garry Kranz is based in Richmond, Virginia. E-mail editors@workforce.com to comment.
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