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Striving for Yardage in U.S. and Overseas, CareerBuilder.com Kicks Off Super Bowl Spots
The company is spending $250 million to air two 30-second spots.
By Garry Kranz
First and Goal? Never shy about promoting itself, CareerBuilder.com
says it will take to the airwaves on Super Bowl Sunday to launch an aggressive
marketing blitz. The company says it will spend more than $250 million and air
two 30-second spots. The TV ads form part of a strategy to expand domestically
while also cracking new markets in Europe and elsewhere overseas, CEO Matt
Ferguson said in a statement. In partnership with MSN, the company in 2007
launched co-branded career sites in the U.K., Germany, the Netherlands and
Sweden. Plans for 2008 call for going “head to head with top players” in several
other markets.
Workforce Management contributing editor Garry Kranz is based in Richmond, Virginia. E-mail editors@workforce.com to comment.
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