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Quick Takes: February 27, 2008
  

Do You Want Training With That?


Burger giant McDonald’s is one of three private companies whose training credits can be used to help British employees finish high school.
By Garry Kranz
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McQualified: The British government is giving McDonald’s the authority to award credits for its internal training programs to help employees earn their high school diplomas. The move, part of Great Britain’s stated desire to bolster skills training of young people, marks “the first time commercial companies have been allowed to award nationally recognized academic credits for their own workplace training plans,” according to the Associated Press. Depending on the courses they complete, McDonald’s employees could earn diplomas that are equivalent to passing either standard exams (for 16-year-olds) or advanced-level exams taken at 18 or older.

McDonald’s will begin its training with a “nationally recognized course in shift management” that has been approved by the British government. Student employees will cover an array of topics related to running a restaurant, including “stock taking, math and literacy, hygiene, health and safety regulations, people management, marketing, human resources and recruitment,” according to The Times newspaper in London.

McDonald’s says the training is not primarily designed to boost staff retention. David Fairhurst, McDonald’s head of human resources in Europe, told The Times: “Some 60 percent of our employees are aged under 21 and we know that many will leave because they see working here as a steppingstone. What matters to us is engagement and loyalty, so that service is good, and the best way to get that is through training.”

According to The Times, some of McDonald’s “qualifications are already accredited” in the U.S., while in Australia every McDonald’s employee is “guaranteed an interview with Qantas,” a major airline.

The Associated Press says McDonald’s offers courses in restaurant management in the U.S. “that can be transferred for credit at traditional colleges and universities through its training facility, Hamburger University,” although McDonald’s says it has no plans to launch a high school-level program similar to Britain’s. And despite the hoopla, some labor and education officials question whether McDonald’s training courses will be taught by people whose qualifications match up to those of professional educators. 

McDonald’s is one of three companies that have permission to grant academic credits for internal apprenticeship programs. Flybe, a British regional airline, and Network Rail, which operates Britain’s railroads, are the others.


Workforce Management contributing editor Garry Kranz is based in Richmond, Virginia. E-mail editors@workforce.com to comment.


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