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Quick Takes: April 9, 2008
  

Birthdays Trump Retirement Savings


More Americans believe that remembering their loved ones birthdays is more important than remembering how much they need to save for retirement.
By Jessica Marquez
Comments 0 | Recommend 0

Not-So-Happy Retirement Day? It seems that most Americans believe that remembering their loved ones’ birthdays is more important than remembering how much they need to save for retirement. According to a recent survey conducted by ING, 48 percent of Americans feel that their own birthdays or their loved one’s birthdays are the most significant numbers in their lives.

Sixteen percent say their Social Security numbers are the most important, while another 16 percent cite their wedding anniversary dates. But only 5 percent surveyed say that financial numbers, such as how much they need to save for retirement, are of the utmost importance to them.

Almost half of the respondents to the survey say that figuring out how much they need to save for retirement isn’t easy and that they don’t know where to begin. Four in 10 adults surveyed say they don’t like thinking about their retirement number, and 39 percent say they think it’s boring.

“It’s ironic that birthdays top the list of most important numbers,” said Kathleen Murphy, CEO of U.S. Wealth Management at ING. “As people live longer and celebrate more birthdays, they also face a greater risk of outliving their retirement savings.”


Jessica Marquez is New York bureau chief for Workforce Management.  E-mail editors@workforce.com to comment.


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