Every day, online conversations move further away from email servers and toward platforms like Facebook or Twitter. Yet in most workplaces, communication is still bogged down by flooded inboxes and floating attachments, which stifles productivity.
But India-based Intellect Design Arena, a digital technology specialist for banking and insurance companies, saw a way to adapt the social technologies changing the world to create a better workforce management tool for its employees.
True to its name, UnMail eliminated email communication at Intellect Design Arena in favor of social collaboration. The platform, developed entirely in-house, provides a unified method of online communication that increases productivity and encourages engagement. Instead of emailing back and forth, teams carry out discussions within circles, or chat rooms, where employees can share their ideas and queries openly and receive faster feedback.
These circles extend past teams to include stakeholders, partners and customers as well. UnMail allows managers to audit workflows and make decisions in a transparent and nonintrusive manner. Project managers can add customers to their circles to witness workflows in real time, improving customer satisfaction.
The tool also makes tracking workflows and accessing documents easier by integrating all departments under one social platform.
Reception to the initial launch of UnMail in 2012 was so positive that Intellect eventually implemented it across its entire group of companies. The tool has decreased workflow and service times by 20 percent and streamlined employee onboarding.
UnMail also contributes to what Intellect calls “softened hierarchies,” in which employees feel more empowered to share their expertise and play a role in the decision-making process.
For carving out a role for social technologies in the workplace, Intellect Design Arena is the Gold 2016 Optimas Awards winner for Innovation.