WVU Medicine-WVU Hospitals faced unique challenges with staffing its new 10-story patient care tower scheduled to open in 2017. Nurses are in short supply in Morgantown, West Virginia, as there’s a national nursing shortage, a limited local talent market and lack of regional nursing schools. Facing these obstacles, the organization needed to hire 200 nurses for the new tower alone.
To fill these positions, recruiters traveled to more than 75 recruitment functions, held “show on the road” events in target cities outside of West Virginia and held open houses at the hospital. A digital campaign reached new eyes, and a recruitment video showcased the new facility and offerings from the community.
New perks, such as recruitment bonuses and an expanded tuition assistance program, helped to attract and retain nurses. These efforts helped the group stay on track for its 2016 hiring goals. For its efforts to recruit nurses, WVU Medicine-WVU Hospitals takes home the Silver 2016 Optimas Award for Recruiting.