1. Great article Sarah! I am a Partner at TalentRISE in Chicago and we do a lot of brand ambassador recruiting targeting Gen Z and Millennials. A similar strategy we have used that worked well was on a campaign for a youth marketing agency’s prominent retail client using Chatbots programmed to monitor Facebook and Instagram for likes, shares, keyword searches and tags related to youth fashion. Once it detected a consistent pattern it engaged the person in a chat session that talked about the job and collected some basic info for our recruiters to follow up with those who met the minimum knockout screening criteria. The result was a highly targeted, engaged and qualified applicant pool for our recruiters to follow up with. The campaign was a fraction of the cost of traditional job posting campaigns and generated about 100 prospective candidates a week by the end of the campaign. We are currently expanding this approach and testing it on other target prospects.

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