Talent10x: What Goes Into a Company Re-Brand?
Frank Kalman and Rick Bell welcome Nexxt SVP of Marketing Joe Weinlick to talk about the talent implications of the company's recent re-brand and other topics on this episode of Talent10x.
When a company re-brands, what happens?
That’s the focus of this week’s episode of Talent10x, as Talent Economy‘s Frank Kalman and Workforce’s Rick Bell interview Joe Weinlick, senior vice president of marketing of Nexxt — formally Beyond.com — about the company’s recent re-branding effort and what it meant for the company’s ability to recruit and retain talent, as well as its positioning in the market.
Talent10x is a podcast originally posted on Workforce’s sister publication Talent Economy.