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Optimas Awards

Brad’s Deals LLC.: Optimas Silver Winner for Vision

Brad's Deals LLC. employees are 50 percent woman, and 70 percent of all new hires in their company are women.

Brad’s Deals LLC, a curated guide to the best online deals on the web, has a vision for supporting women without handholding.

Through its Women’s Tech Accelerator, it aims to eliminate challenges women face in technology jobs so women-owned businesses can thrive. While women make up more than 50 percent of employees at Brad’s Deals, the team noticed it was difficult finding female talent in the engineering field. The firm believes this in part due to the lack of encouragement women receive in that sector. Though most traditional startup accelerators take equity in the business, Brad’s Deals gives these businesses resources rather than money. Currently, the program provides up to four women and their businesses access to Brad’s Deals office resources and advice from a team whose specialty is helping companies grow.

Though not the intention of the program, Brad’s Deals executives note that 70 percent of all new hires in its organization have been women.

For its efforts in empowering women-owned businesses, Brad’s Deals LLC is the Optimas Award Silver winner for Vision.

Read about the rest of our 2017 Optimas Winners Here.