Career site operator Monster Worldwide announced Monday, June 23, that it will launch co-branded recruitment Web sites with more than a dozen local newspapers, part of the company’s effort to push its brand in specific markets.
The recruitment Web sites will include ventures with The Columbus Dispatch in Ohio, Milwaukee Journal Sentinel, Pittsburgh Post-Gazette, Union Leader in New Hampshire, Rutland Herald in Vermont, Portland Press Herald and Maine Sunday Telegram, The Post and Courier in South Carolina, The Blade in Ohio, San Francisco Examiner, Baltimore Examiner and Puerto Rico’s El Nuevo Dia.
At least four other co-branded sites are also in the works.
“These alliances provide thousands of consumers with another point of access to Monster’s job search and match technology,” said Lauren Chacon, general manager of media alliances at Monster, in a statement. “Regional employers in these markets will also be able to more easily utilize Monster’s résumé database and recruitment services.”
The joint sites will combine Monster’s national database with listings and employment experts in the local newspapers’ respective regions. The sites also include résumé builders and salary information centers.
New York-based Monster’s media alliances include more than 200 weekly and daily newspapers and more than 100 television outlets. In April, the company signed an agreement with MSNBC.com to provide career tools and services for all MSNBC-affiliated properties.
Filed by Kira Bindrim of Crain’s New York Business, a sister publication of Workforce Management. To comment, e-mail editors@workforce.com.
