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CareerBuilder Makes Bigger International Push With Lycos Canada Deal

November 17, 2006
Related Topics: Strategic Planning, Latest News
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CareerBuilder is moving ahead with its international growth plans, expanding its presence in the Canadian market through a partnership with Lycos Canada, one of the country's most popular online portals. Under the strategic alliance announced Wednesday, November 16, CareerBuilder will power Lycos' online job center for the next two years.

CareerBuilder has been making a big push into the international arena as a way to become more competitive and diversify beyond its traditional network of newspaper partners. The company has established a presence in several international markets, including the U.K. and India, where it forged a strategic partnership with Naukri.com in September. Naukri is the highest-traffic job site in India, drawing 14 million unique visitors per month.

CareerBuilder first entered Canada in 2004 through an agreement with Workopolis, the country's biggest job board. When the deal, which provided cross-border recruitment capabilities for employers, expired in February, CareerBuilder decided to stand alone as an independent entity. Since then, the job board has made significant inroads into the market, according to Remy Piazza, director of CareerBuilder Canada. The company has already secured partnerships with high-traffic Web sites, including AOL Canada, and boasts 1 million unique visitors per month. CareerBuilder has more than 75 partners in Canada.

According to Piazza, the company was attracted to Canada because of favorable market conditions.

"The war for talent is particularly big in Canada," he says.

An economic boom in Canada has sent employers on a recruiting frenzy, adding some 210,000 jobs so far this year and driving down unemployment rates to historic lows of 6.1 percent to 6.4 percent.

Canada's online recruitment market is valued at $80 million and could potentially reach $110 million in 2008, Piazza says. Getting a piece of the action should come with relative ease, he says, since competition is not particularly abundant. Only a handful of large rivals exist, including Workopolis and Monster, which established a presence in Canada several years ago and ranks as the nation's second-most-popular board.

CareerBuilder's partnership with Lycos is important because of the online portal's popularity. Lycos is a general interest site with some 5 million users in Canada, roughly 25 percent of the country's population, Piazza notes. Before partnering with CareerBuilder, the Lycos job center was powered by Working.com, a job board owned by CanWest Global Communications, the country's largest media conglomerate. Officials at Lycos could not be reached for comment.

A lot is riding on CareerBuilder's ability to succeed internationally, according to industry experts.

"If you want to be a viable player in recruitment in the U.S. you have to offer international capabilities," says John Zappe, principal and analyst at Classified Intelligence, a consultancy in Altamonte Springs, Florida.

Companies like Microsoft and Intel may be based in the United States, but they do a lot of recruitment overseas, he explains. Offering the ability to recruit internationally could mean the difference between landing and losing business for the job boards.

--Gina Ruiz

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