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2001 Editorial Calendar

January 4, 2001
Related Topics: Featured Article
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2001 Editorial Calendar:

January
FeaturesSpecialIssue: HR on the Internet
BestPractices S-M-LCompensation
SpecialAd SectionHRInternet Product Showcase
SpaceClose11/27
MaterialsDue12/1
February
FeaturesSoftware,Benefits
BestPractices S-M-LRecruitment/Staffing
SpecialAd SectionLeaderSummit: Training & Development
ShowDistributionHumanAssets.org
SpaceClose12/26
MaterialsDue1/2
March

(Ad-Q Study)

FeaturesSpecialIssue: Optimas Award Winners
BestPractices S-M-LBenefits:Pension/Retirement
ShowDistributionInt'lSHRM Training 2001
SpaceClose1/25
MaterialsDue2/1
April
FeaturesTraining,Relocation
BestPractices S-M-LSoftware
SpecialAd SectionLeaderSummit: Recruitment & Staffing
BonusExposureEMA
SpaceClose2/26
MaterialsDue3/1
May
FeaturesRecruitment/Staffing
BestPractices S-M-LTraining
SpecialAd SectionLeaderSummit: Internet Solutions
ShowDistributionASTD/Worldat Work/AMA
BonusExposureERC
SpaceClose3/26
MaterialsDue4/2
June
FeaturesSpecialIssue: Days in the Life of HR
BestPractices S-M-LRecognition/Incentives
SpecialAd SectionLeaderSummit: HR Tech Trends
ShowDistributionSHRM/IHRIM
SpaceClose4/25
MaterialsDue5/1
July

(Readex Study)

FeaturesSoftware
BestPractices S-M-LRecruitment/Staffing
SpaceClose5/25
MaterialsDue6/1
August
FeaturesRecruitment/Staffing,Relocation
BestPractices S-M-LBenefits:Healthcare
SpecialAd SectionRecognition& Incentives Product Showcase
SpaceClose6/25
MaterialsDue7/2
September
FeaturesSpecialIssue: Workforce Indicators
BestPractices S-M-LGlobal
SpecialAd SectionLeaderSummit: Benefits
ShowDistributionBenefitsExpo/HR Technology
BonusExposureMotivationShow/Int'l ERC
SpaceClose7/25
MaterialsDue8/1
October

(Ad-Q Study)

FeaturesBenefits
DirectoryWorkforce 2001 - 02 HRProducts & Services Directory
Best Practices S-M-LTraining
Special Ad SectionLeaderSummit: HRSoftware Trends
Space Close8/24
Materials Due8/31
November
FeaturesContingentStaffing
BestPractices S-M-LSoftware
ShowDistributionWorkforce2001
SpaceClose9/25
MaterialsDue10/1
December
FeaturesTraining
BestPractices S-M-LBenefits:Carveouts
SpecialAd SectionSuccessStories
SpaceClose10/25
MaterialsDue11/1

Product Writeups:

SpecialIssue: HR on the Internet & Product
Showcase
In this blockbuster issue, Workforce will examine the ways in which the Internet has affected thestyle, deliverability and functionality of HR. Additionally, advertisershave an opportunity to showcase their organization and product lines in aspecial advertising section tailored specifically to Internet enabledvendors of HR products and services.

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SpecialIssue: Optimas Awards Winners
The March issue of Workforcecelebrates the yearly winners of the Optimas Awards -- the premier HRaward for excellence. Optimas winners share a passion for exhibiting howHR can contribute to the organization’s bottom line and effectmeasurable, positive change. Bonus distribution of the issue will also befound at the Optimas Awards annual ceremony.

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SpecialIssue: Days in the Life of HR
Our readers’ most highlyanticipated editorial package of the year. Days in the Life of HR is anexpanded editorial feature that highlights the demanding, uplifting,challenging, rewarding and inspiring role of the HR professional today.Coupled with our annual barometric survey of progressive management, thisfeature package provides varied insight and experiences from all walks ofHR with a presentation that truly captures the persona of today’sproactive, strategic workforce manager.

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SpecialIssue: Workforce Indicators
This special focus in Septemberwill break down the key metrics, guidelines, benchmarks and case studiesas they relate to workforce management in 2001. This editorial focus willprovide readers with a clear, concise snapshot of the state of HR today -- and how they measure up in comparison. An important series ofindicators relevant to all categories of HR products and services.

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BestPractices S - M - L
Brought by reader demand, BestPractices S-M-L is a monthly editorial special section that will focus oncase studies and best practices to address a unique, vertical HR situationfrom three different vantage points -- that of small, medium and largeorganizations. A spectacular opportunity to vertically target keymarketplaces by specific HR category.

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LeaderSummit
The Workforce Leader Summitseries is a unique forum opportunity for top corporate officials of HRproduct and service firms to share their knowledge and perspective to the Workforce audience. Participants in this Special Advertising Sectionanswer up to four questions regarding their market and receive a brief bioand photo opportunity for recognition.

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SuccessStories
Now in its fourth year, thishighly anticipated Special Advertising Opportunity allows HR advertisersthe chance to demonstrate how their product or service helped address aparticular client’s individual needs. Workforce writers will interviewthe client, chosen by the HR advertiser, and produce their Success Storycase study to be mirrored by a full-page advertisement in the Decemberissue.

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Recognition& Incentives Product Showcase
As an add-on to a featurearticle regarding recognition and incentives in August, the ProductShowcase will offer advertisers the opportunity to purchase displayadvertisements and product writeups, along with logo or photo shots. Allwill be included in a special section organized by unique product type tofacilitate research and purchase.

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WorkforceProduct & Services Directory 2001-02
The definitive, inclusive guideto HR products and services available in the marketplace today. Thiscompanion piece to the Workforce online directory of HR vendors allows bonusexposure to potential prospects in the "buy mode" throughout theyear. Don’t miss your chance for display advertising opportunities inthe most comprehensive guide for HR products and services.

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Ad-Q/ Readex Studies
Advertisers with Workforcecontinue to benefit from FREE market research throughout the year. Workforce has commissioned Ad-Q and Readex to conduct a total of threeyearly reports that measure reader awareness, recall, impression andimpact of your advertising. A FREE service to display advertisers inMarch, July and October.

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ShowDistribution / Bonus Exposure
Workforce provides added impactand opportunity for your advertisements by exhibiting at numerous tradeshows throughout the year and distributing magazines to their selectaudiences. Additionally, for those shows Workforce is not attending,coverage is still available as Workforce also delivers magazines aspost-show mailings to select groups from these targeted events. These twoprograms afford your advertisement the greatest amount of additionalexposure opportunities available in HR today.

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