For companies seeking to inspire employees to improve their health or stay well, Sibson Consulting offers "Reaching Employees in the Right Place at the Right Time: Four Steps to Successfully Communicating Your Organization’s Wellness Program." The article in the company’s October 2008 newsletter, Perspectives, walks managers through four steps, which begin with communication:
Conduct a communications assessment.
Develop a communications strategy.
Build employee awareness and create demand.
- Keep it up with ongoing campaigns.
And the writers of the article, Erin Hodges and Randolph Carter, conclude with the opinion that communication is the key: "To facilitate behavior change, organizations need to review how their wellness program is communicated to employees. Without effective communications the best wellness program in the world is not going to succeed."