April 17, 2014
One goal of the 1999 Watson Wyatt study was to identify the special traitspossessed by organizations that have successful communication programs. Thefollowing is a list of characteristics for any organization to examine andconsider.
- Senior management must recognize the importance of communications in achieving business objectives.
- Senior management should base all communication efforts on a clear, well-defined communications strategy.
- Senior managers must tie communications initiatives to corporate business objectives.
- The organization should provide information to employees about how the firm is doing in meeting its goals.
- Communications programs must be developed proactively rather than reactively.
- Employee communications programs must place a strong emphasis on helping employees understand the business.
- The organization should have a well-defined, two-way communications philosophy.
- A comprehensive communications program should be an essential part of the organization’s business strategy.
- Managers at all levels should be rewarded for communicating effectively.
- Employee communications programs must place a strong emphasis on providing information and feedback to motivate and improve job performance.
Workforce, November 1999, Vol. 78, No. 11, p. 54-- Subscribenow!