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How to Keep Creative Types

November 10, 1999
Related Topics: Retention, Featured Article
It’s important to realize that the best creative workers are largely self-motivated—it’s the quality of their work that matters most. Therefore, companies should invest in the kinds of resources necessary for these employees to do their best work.

  • Give creative people tools and resources that allow their work to shine. Whether it’s the latest "toys" in the way of equipment and technology, being able to spend money on a quality photo shoot, or simply sufficient materials and space, creatives derive satisfaction from seeing their work produced in a quality manner.
  • Provide ongoing recognition and appreciation. Although creatives are self-motivated, they still require and respond to external recognition. Ideally, this recognition should come from creative managers who understand the creative process and can appreciate good quality work.
  • Keep in mind, there’s no one-size-fits-all creative. Even creatives that do basically the same thing can demonstrate great variety and skill level.


SOURCE: "Strategies for Managing Creative Workers" by Shari Caudron, December 1994. Copyright ACC Communications/ Personnel Journal. All rights reserved.


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