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Dear Workforce How Do We Ramp Up Our Hiring of Commission Salespeople

By the end of the year, we need to hire nearly 500 sales consultants who are willing to work on 100 percent commission. We have only three recruiters. Given that these individuals are difficult to find, how could we ramp up our recruiting efforts to be successful?
May 12, 2006
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Related Topics: Candidate Sourcing, Dear Workforce
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Dear Daunted:

I would start off with a two-pronged attack. First, launch a high-visibility advertising campaign on some of the major job boards. Make sure the ads are persuasive, visible and describe a career opportunity worth taking a risk on for the chance of some big compensation rewards later.
If you can make your case there, you should have a shot at attracting some good people. If not, you'll be left with just a bunch of people who want something to keep busy. Try radio as well as Internet advertising on targeted Web sites to spread the word faster and farther.
The second part of the sourcing process needs to be an aggressive networking and referral program. Start this by having salespeople provide you with the names of three potential candidates who might be interested. Get these people into an online conference or open house and make a great, compelling pitch as to why doing commission sales with your firm is the next best thing to selling real estate. Make it part of a formal sourcing plan to get more leads from those who attend these sessions. As long as the offer is compelling, networking in this way should bring in a bunch of potential recruits who are motivated by something similar to what you have to offer.
The quality of the people you attract will depend on the compelling nature of the job. Make sure you address both short-term and long-term needs. The short-term needs consist of the compensation plan and the actual day-to-day aspects of the job. The long-term needs have to do with the strength of the company, transferable skills the person will learn and career growth. Play up any formal training program you might have.
SOURCE: Lou Adler, Adler Concepts, Tustin, California, June 15, 2005.
LEARN MORE:289 other items about finding employees
The information contained in this article is intended to provide useful information on the topic covered, but should not be construed as legal advice or a legal opinion. Also remember that state laws may differ from the federal law.
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