With the proliferation of information via electronic media, it is easy to find benchmarking studies. Some are reliable, while others are … well, much less so. Be sure any data you use is from a trusted source and:
The second R involves understanding context—how relevant are the benchmarks for your particular organization?
External benchmarks that are reliable and relevant show how you stack up, but be sure to also establish internal benchmarks that measure what matters most in your business. In other words, rather than focusing on the number of people in a given department, focus on their results. Probe internal data such as:
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