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Employee Bonuses Driven By Customer Loyalty at General Motors

June 8, 2012
Related Topics: Employee Engagement, Job Descriptions, Performance-Based Pay, Customer Service, Values, Retention
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For 2012, salaried workers in North America will get a year-end bonus if GM hits an internal customer-retention goal. But it is inside GM's 650-person field sales division that the customer-centric pay structure probably reflects the most striking departure from GM's past.
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