Workforce.com

Recruiting Brander Gets Feet Wet

December 28, 2006

Recruiting Brander Gets Feet Wet: Universum Communications Inc., an employer-branding firm based in Stockholm, Sweden, is acquiring recruitment firm WetFeet Inc. of San Francisco. WetFeet provides job search tools, research and other information to students via the Web. It is perhaps best known for its annual reports on the state of student recruiting, a guide used by Fortune 500 companies looking to hire top college graduates. Universum, with U.S. operations based in Philadelphia, said the merger strengthens its product portfolio, which aims to help companies create recruitment branding strategies. Terms were not disclosed.

Garry Kranz