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The New Breed of HR Actively Uses IWorkforce-I Content

Workforce subscribers take actions as a result of reading the magazine.

May 8, 1999
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The impact of Workforce is immediate and widespread. It moves beyond the theoretical to the practical. The new breed of HR decision maker uses the magazine to provide information supporting new initiatives, to help locate products and services and to identify trends affecting HR programs and policies.

Actions Taken in the Past 12 Months as a Result of Reading Workforce

All Workforce Magazine Subscribers

Developed or Changed an HR/Personnel Policy or Program

21%

Became Interested in a New Area in the Field of Personnel/Human Resources

 

27

    Shared Information with Others (Total):

88

Discussed the Item With the CEO

21

Discussed an Article or Referred Someone Else to It

78

Made Copies/Reprinted Items for Others

48

Used Material from Workforce in a Report or Meeting

34

    Sought Information (Total):

48

Went on the Internet to Find More Information

34

Requested Additional Editorial And/or HR Product/Service Information from the Reader Service System

 

 

19

Sought Further Information from the Magazine, Author, Company Mentioned

 

11

Source: Workforce Subscriber Study, Globe Research, 1998.

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