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Articles by Maryann Hammers

Optimas Award Financial Impact National City Corporation

September 7, 2011
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Faced with high turnover among new hires--a problem this major bank called "quick quits," National City Corporation formed National City Institute to support and train its new employees. The result: savings of $1.35 million for new hires who don't leave, and better training that has brought in sales increases of $3.7 million in less than three years.
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Wyndham Looks to Leap Language Gap

June 29, 2005
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The hotel chain's English instruction program is aimed at boosting morale, customer service and employees' ability to win promotions.
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Sliding-Scale Plans Seeing a Renaissance

December 30, 2004
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A few high earners protested Highmark's salary-based program.
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The Company Picnic is Alive and Well

July 1, 2004
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There's no demonstrable ROI, but that doesn't stop the venerable company picnic.
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More Care, Less Cost

March 1, 2004
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Disease management today encompasses treatment of the whole person, with all the challenges and conditions that might be part of her life. Chronic illnesses receive as much attention as illness-prevention services. And get ready for significant savings---an ROI exceeding 4 to 1, according to one study.
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High Scores in the Leadership Game

November 26, 2003
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In an industry with no precedent and few opportunities for formal training, a video-game developer trains its own leaders, and wins the Optimas Award for Vision. Electronic Arts' employee development is paying off in the form of better product reviews and more positive consumer feedback on its products. Hewitt Associates sees a "handsome payoff" for companies who follow EA's lead.
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Sun Trust Bank Combines 28 Recruiting and Screening Systems into One

November 6, 2003
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SunTrust combined 28 recruiting and screening systems into one with a minimum of chaos and a maximum of teamwork. It saved money, got better candidates and won SunTrust the Optimas Award for service.
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The Fight Against Fat Goes on the Offensive in the Workplace

October 3, 2003
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By one estimate, obesity-related conditions cost organizations $12 billion a year. Companies are putting diet and exercise plans in place to combat the trend.
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Starbucks is Pleasing Employees and Pouring Profits

October 3, 2003
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Caffeine addicts aren't the only fans of Starbucks, a corporate legend that serves up warm fuzzies with its cold frappuccinos. The company's rich benefit blend keeps turnover low and employee satisfaction high. And that's why it's the Optimas Award winner for Quality of Life.
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Convincing the CEO That It's Time to Buy

September 18, 2003
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Decision-makers are increasingly focused on value: determining how to link major IT spending to strategic goals, tangible gains in productivity, and concrete business benefits.
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