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Recruiting for Paradise Honolulu Police Department Sees Payoff from Branding Blitz

September 3, 2004
In the late 1990s, the department found itself facing a crisis that in the coming years might hit private-sector employers in the mainland United States, where many companies have a large percentage of employees in their 50s and 60s. A multi-pronged blitz funded with $60,000 of department money and outside grants has turned things around, resulting in larger recruiting classes that promise to help reduce the vacancy rate.
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