Rubbermaid was an institution for years in Ohio, first making dustpans in 1933. To company executives, however, moving to Atlanta represents change and innovation for a company lacking both, according to the Atlanta Journal-Constitution.

Originally, the company was going to move to Alpharetta, Georgia, where it would build a big training facility. Tim Jahnke, vice president of human resources, says that when the company started doing some training in Georgia, it changed its mind. "Early last year, we conducted a couple of training sessions at the Marriott…and the training went so well, it made us think, why do we need to build an auditorium when we've got good facilities already available?" he said, referring to local hotels’ meeting spaces and the Cobb Galleria, a local convention center.

"When this space became available, from a cost standpoint and timing standpoint, it made a lot of sense," Jahnke told the Journal-Constitution, referring to the new Sandy Springs home vacated by Coke. Moving to an existing space in Sandy Springs rather than building in Alpharetta meant that Newell Rubbermaid could speed up the relocation by 15 months.