Kronos may be out of Wall Street’s spotlight, but the HR software firm is
still making attention-getting moves.
In June, investors led by private equity firm Hellman & Friedman
completed their $1.8 billion takeover of Kronos, removing it from the Nasdaq
stock exchange. Two days later, Kronos announced it had acquired European HR
software firm Captor. That deal is part of a major push abroad by the
Chelmsford, Massachusetts-based firm. In September 2006, it launched operations
in China, and earlier this year, Kronos said it set up shop in India.
The geographic expansion comes as the firm has been trying to grow beyond its
roots as a time-and-attendance software specialist. Last year it bought Unicru,
which focuses on recruiting and selection tools geared primarily toward hourly
workers.
And that talent acquisition business is doing quite well, says Kronos chief
executive Aron Ain. He estimates it will grow 10 percent to 20 percent this year
from a base of somewhere between $40 million and $45 million.
“I wouldn’t be surprised if they do better than that,” says Christa
Degnan-Manning, an analyst at research firm AMR Research. AMR pegs the talent
acquisition and recruiting market overall to grow 21 percent this year to $849
million, in part because of concerns about a possible talent war.
Kronos was founded in 1977 by Aron Ain’s brother, Mark Ain. It has dominated
the market for workforce management software, a category that includes
time-and-attendance tools and scheduling applications. Kronos also wants to be
the first software company that concentrates exclusively on HR applications to
reach $1 billion in revenue. It hit $578 million for the year ended September 30
and forecasts at least $650 million in revenue this fiscal year.
Traditionally, Kronos has focused on clients in English-speaking countries.
The Captor deal helps Kronos better serve global organizations, Ain says. Captor
offers workforce management applications and says it has 2,000 customers in
countries including Belgium, France and the Netherlands.
Degnan-Manning says going private makes sense for Kronos because it allows
the company to invest in new technology and new markets without getting dinged
for poor short-term financial results. She sees Hellman & Friedman not only
bankrolling a long-term expansion plan but offering sound management advice as
Kronos works to integrate new pieces such as Unicru and Captor. Kronos is “sort
of the big gorilla that has an even bigger gorilla supporting them in their
expansion,” she says.
Paul Hamerman, an analyst with Forrester Research, says Kronos’ biggest
challenge is moving beyond its traditional focus on hourly workers to serve the
salaried workforce as well. He says the private equity deal frees Kronos from
the rigors of U.S. Securities and Exchange Commission regulations and
Sarbanes-Oxley compliance. It also provides the Ain brothers an “exit strategy,”
he says.
But Aron Ain says neither he nor Mark Ain—now Kronos’ executive
chairman—plans to leave the company. Indeed, Aron Ain seems to enjoy life as CEO
of a non-publicly traded firm. “I certainly am not going to miss the
Sarbanes-Oxley stuff,” he says.
—Ed Frauenheim