Soaring gas prices top economic and political agendas, so it’s natural that
they also are a topic of conversation at the Society for Human Resource
Management Annual Conference & Exposition in Chicago.
The buzz portends a
fundamental change in the U.S. workplace,
according to John Challenger, CEO of
Challenger, Gray & Christmas,
a Chicago outplacement firm.
Challenger overheard some people talking about their pain at the pump while
riding in an elevator at the show. The thrust of the chat: “How are we going
to
get around this gas situation?”
Such worry is more than a transient concern.
“The country is coming to terms
with permanently higher gas prices,”
Challenger says.
Employees are hurting, and companies are
responding by offering compressed
work schedules, four-day weeks,
telecommuting, gas cards and car-pooling.
These
are more than short-term fixes, Challenger says. They are the
beginning of a
revolution in the office that will result in productivity being the
central
value of work, rather the number of hours logged by
employees. They also
dovetail with other trends like globalization
and a 24-hour view of the workday
that accommodates all time
zones—Asia, Europe and the United States.
“The idea of a set workday or a five-day workweek doesn’t make sense,”
Challenger says. “It’s not
about the time you put in. It’s about the work you
do.”
SHRM also is focused on gas prices. At the conference’s opening press event
on Sunday, June 22, the organization highlighted its recent poll
showing that
companies are increasingly offering flexible
schedules and telecommuting
to help
workers cope.
“Many employees are taking the commute to work very seriously,” says Steven
Williams, SHRM director of research. “It’s an economic issue now. It’s
not just
a hassle.”
Paul Shanahan, regional vice president of Adecco, a contingent staffing firm,
says that the people his company taps for assignments are resisting
travel for
work.
“They’re willing to forgo an opportunity now if they can find something
closer to home,” Shanahan says.
At its offices, Manpower isn’t noticing a big impact on its employees from
the gas prices. But one of the answers to keeping people off the
road—telecommuting—is enormously popular, according to Mark Toth, the
company’s
chief legal officer.
“Telecommuting is one of the very best things we can do,” Toth says. “You
have better results. You get more done.”
It’s a benefit that job candidates covet.
“When you mention it in an
interview, their eyes spark up,” Toth
says.
As a gallon of gas continues to climb well above $4, it also is changing the
way that companies thank employees.
Gas cards are becoming popular. On the other
hand, cash rewards are
falling out of favor because employees tend to use them
to cover rising
everyday expenses like energy and food, according to J. Mindi
Cox,
managing editor of marketing communications at O.C. Tanner, a company that
specializes in employee recognition programs.
“[Companies] are not getting the same impact out of [cash gifts] that they
were getting previously,” Cox says.
Instead, they’re turning to rewards that are
linked to the behavior
the company is trying to reinforce. For instance, if an
employee has
excelled at a wellness program, she might get a bike.
More changes are on the way, Challenger says. Corporations will increase
their emphasis on environmentalism and sustainability.
“The gas crisis is the catalyst,” he says.
Click
here for complete SHRM 2008 coverage
—Mark Schoeff
Jr.