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| STUDY LINKS HEALTHY WORKPLACE
TO HIGH MORALE |
There's a connection between healthy workplaces,
healthy employees and high motivation
and morale, according to a survey released Monday
by EAP provider ComPsych.
In unhealthy workplaces—where there are
few healthy food choices, limited exercise opportunities
and little access to health education
but which are full of nonstop stress—employees
tend to be less motivated, the survey found.
ComPsych surveyed 1,000 of its client companies,
asking employees to rate the healthiness of
their workplaces in terms of the availability of
healthy food, opportunity for physical exercise,
access to health education and the ability to
manage stress levels.
In healthy workplaces, 71 percent of employees
had high morale, compared with 41 percent
of the workers in non-healthy workplaces. Eighty
percent of workers in non-healthy workplaces
described themselves as overweight, compared
with 62 percent in healthy workplaces.
Eighty-two percent of employees in healthy
workplaces said they had high motivation to do
their best work. In non-healthy workplaces, the
percentage of motivated employees was lower—
66 percent. The survey also looked at the
connection between weight and morale: 22 percent
of very overweight employees said they had
low morale, compared with 12 percent of normal
weight employees.
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| HR ON HOMELAND WATCH LIST |
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In a sign of the times, the U.S. Department of
Homeland Security is reaching out to human resource
managers. Exhibiting for the first time at
the SHRM conference in San Diego, the government
agency is providing employers with disaster
recovery tools, such as a sample emergency
plan, information about insurance coverage and
a list of supplies that every company should
have.
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continued on page 3
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Exhibitors more strategic
in selecting conferences
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Budget considerations, fear of
getting lost in the shuffle spur some
vendors to skip large shows

By
Jessica Marquez
To show or not to show. That is the
question marketing and sales executives
have been asking as they decide which conferences
they should attend and which are not
worth it.
In the late '90s, when budgets seemed bottomless,
most companies chose to exhibit at any
and every conference. Now, however, firms are
being more strategic in deciding which events
are musts for them, says Elrond Lawrence, a
spokesman for HR Marketer, a Capitola, California-
based public relations and marketing
company serving the human resources industry.
In particular, smaller companies are deciding
against having booths at the larger trade shows,
such as SHRM's annual conference, because
they are worried about being lost in the shuffle,
Lawrence says.
ConnectedCare, a Baltimore-based company
that helps employers transition to consumer-directed
health care plans, has chosen not to exhibit
at big trade shows like SHRM's in favor of
a strategy more focused on public relations,
says Teresa O'Keefe, director of marketing.
"We believe decision-makers for employers
don't attend conferences—not ones that vendors are invited to,”
she says.
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Visit these special exhibitors for more product and service information.







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