2003 Media Kit

Value Added Program
The Workforce Advantage
Online Advertising
Online Advertising Polices
Magazine Planning Calendar
Display Advertising
Display Advertising Policies
Direct Response Marketing
Direct Response List Rental
Direct Response Policies

Return to Ad Info

display Advertising Policies

i. Publisher's Protective Clause

By issuance of this rate card, Publisher offers, subject to the terms and conditions herein, to accept insertion orders for advertising to be published in Workforce Management and by their tendering such insertion order, the advertiser or agency shall indemnify and hold Publisher, its employees, agents and its subcontractors free and harmless from any expenses, damages and costs (including reasonable attorney’s fees) resulting in any way from the Publisher’s compliance with said insertion order (including but not by way of limitation, from claims of libel, violation of privacy, copyright infringement or otherwise) and Publisher shall have full right to settle any such claim and to control any litigation or arbitration as to which it may be party all at the cost of the agency or advertiser who shall be deemed joint and several indemnitors and agency warrants that it is authorized to bind, and does bind, advertiser to such indemnity jointly and severally with the agency. Publisher reserves the right, in its sole discretion, to discontinue publication at any time with or without notice, or to defer or cancel the printing, publication or circulation of any issue, or of the tendered advertising, and shall not be held liable for any failure to print, publish or circulate all or any portion of any issue or of the tendered advertising because of labor disputes involving the Publisher, the printer or others, transportation delays or embargoes, errors or omissions of employees or subcontractors, or any circumstances beyond its control. Publisher’s sole obligation as to any failure or default on its part shall be limited to a refund of its charges which may have been paid to it or, at its option, to publish the tendered advertising in the next available issue. The Publisher reserves the right to accept or reject or omit any advertising for any reason. No advertising will be accepted which simulates Workforce Management editorial material. The following terms and conditions shall be deemed incorporated in every insertion order or space contract tendered to Workforce Management unless modified by written agreement signed by an officer of Crain Communications Inc. (Publisher), and shall supersede any inconsistent statements in such order or contract.

ii. Publication and Closing Dates

Publisher may act on written instruction of advertiser or agency. NO CANCELLATIONS accepted after closing dates, nor is any liability assumed as to instructions received after closing date. Workforce Management is published monthly and issued the first week of cover date. Insertion orders are due in writing on or before the closing date which is the 25th of the month, two months preceding cover date, unless otherwise stated.

iii. Payment Terms

Invoices are dated as of the issue date and are due and payable upon receipt in U.S. funds drawn on a U.S. bank. Publisher looks to the advertising agency placing the insertion order for payment; however, publisher shall have the right to hold the advertising agency and the advertiser jointly and severally liable for the monies due and payable to publisher, and the agency warrants by submitting the insertion order that it and the advertiser have accepted this responsibility. Publisher will not be bound by conditions, printed or otherwise, on contracts, order blanks or instructions when such conditions conflict with its policies.

iv. Agency Commission

15% of gross billings allowed to recognized agencies on space, color, bleed and position, provided account is paid within 30 days of invoice date. Commission not allowed on other charges, such as insert handling, special binding or trimming of inserts, reprints or other mechanical charges, and non-display classified advertising.

v. Short Rates and  Rebates

Advertisers will be short-rated if within a 12-month period from the date of the first insertion, they do not use the amount of space upon which their billings have been based. Advertisers will be rebated if within a 12-month period from the date of the first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed.

vi. General Display Rates

Frequency Rates: Number of insertions used within 12 months from the date of first insertion of contract determines frequency rate. 1/3 page is the minimum rate-holder size for earning frequency discount on larger space.

vii. Inserts

Contact Production Department for mechanical specifications, printing requirements, shipping instructions and current postal regulations on inserts; contact Advertising Department for rates on inserts.

Business Reply Cards: Acceptable in combination with single or multiple full pages. Contact Publisher for mechanical specifications and availability.

viii. Guaranteed Positions 

Full-page space can be guaranteed on a space-available basis for an additional 15%. Position surcharge is based on black-and-white costs only. Cancellations or changes in orders accepted only prior to closing date.

ix. Additional Discount Opportunities

Guaranteed Advertising Contract - Additional Space Credit
Frequency advertisers in Workforce
Management are able to earn credit for use towards additional space, when the following conditions are met. This credit is based on the gross dollar amount of the contract. 1. A 10% additional space credit will be given to advertisers committing to at least a 12x noncancelable contract. 2. Minimum unit size is 1/3 page. 3. Dates of specific issues must be indicated at the start of the contract. 4. Base and bonus space earned through this credit must run in the same contract year. 5. Credit can be used only after it is earned. 6. Any change in the contract after the base space has begun to run will nullify GAC, barring an increase in units purchased.

Consecutive Page Discount - 10%
This discount applies to three or more full page units which run consecutively in a single issue of Workforce
Management.