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2003 GENERAL DISPLAY RATES, 
SPECIFICATIONS AND REQUIREMENTS

Display Advertising Rates                                                                  pdf version

1x 4x 6x 9x 12x 18x 24x 26x 48x
B&W
Spread 12,350 11,740 11,220 10,920 10,490 9,990 9,640 9,390 9,140
Full page 6,175 5,870 5,610 5,460 5,245 4,995 4,820 4,695 4,570
2/3 page 4,925 4,680 4,485 4,360 4,185 3,995 3,840 3,705 3,580
1/2 page island 4,665 4,425 4,240 4,125 3,955 3,785 3,640 3,460 3,335
1/2 page horiz 4,095 3,890 3,735 3,625 3,475 3,315 3,190 3,025 2,900
1/3 page 3,150 2,990 2,865 2,785 2,680 2,550 2,450 2,285 2,160
 
4 COLOR
Spread 14,120 13,520 13,000 12,700 12,270 11,780 11,430 11,180 11,100
Full page 8,210 7,905 7,645 7,495 7,280 7,030 6,855 6,730 6,705
2/3 page 6,435 6,190 5,995 5,870 5,695 5,505 5,350 5,215 5,090
1/2 page island 6,175 5,935 5,750 5,635 5,465 5,230 5,150 4,970 4,845
1/2 page horiz 5,605 5,400 5,245 5,135 4,985 4,825 4,700 4,535 4,410
1/3 page 4,660 4,500 4,375 4,295 4,190 4,060 3,960 3,795 3,670
 
COVER 4/C
C2 9,850 9,490 9,175 8,995 8,735 8,440 8,225 8,075 8,045
C3 9,440 9,090 8,790 8,620 8,375 8,085 7,885 7,740 7,710
C4 10,260 9,880 9,555 9,370 9,100 8,790 8,570 8,415 8,380
 
Rates below are pre-paid net
CLASSIFIED RATES
1x 4x 6x 9x 12x 18x 24x 36x 48x
1/3 page 2,380 2,260 2,170 2,110 2,030 1,930 1,850 1,730 1,630
1/4 page 1,850 1,750 1,690 1,640 1,570 1,500 1,450 1,310 1,210
1/6 1,480 1,400 1,350 1,310 1,260 1,200 1,150 1,030 930
1/12 page 790 740 710 690 660 630 600 530 470
1/24 page 425 400 390 380 360 340 330 290 260
 
PRODUCT INFO RATES
Per ad 1,850 1,750 1,690 1,640 1,570 1,500 1,450 1,310 1,210
 
 
 
 
 
 
 
 
 
 

Production Specifications
1. PRODUCTION GUIDELINES

  • All advertising should be provided in a digital format.

  • The preferred method of receiving digital ads are in a PDF format (acrobat 3 compatible). A TIFF file is also acceptable for fractional advertisements. If sending a file type other than PDF or TIFF, please contact the Production Department at (212) 210-0722.

  • Embedded images must be a minimum of 300 ppi (pixels per inch).

  • Color images must be CMYK.

  • All fonts (either Postscript or True Type) must be embedded.

  • Files containing RGB or LAB images will not be accepted.

Files can be uploaded at www.crain.com by going to the “Digital Ad Central” link. After you have uploaded your file please email material@workforce.com. Please include the name of your file along with contact information. Please fax a copy of the ad to (212) 210-0722 attention: Workforce.

Four Color Advertisements: To assist our printer in obtaining a good press match on a web offset press it is important to follow general industry guidelines when preparing files and proofs. Go to our website at www.crain.com/digital_ad for further info.

Two Color Advertisements: Standard AAA and ABP process colors are solid traps using process inks and are available at Standard Color Rate.

  • Blue - 100% process cyan.

  • Magenta - 100% process magenta.

  • Yellow - 100% process yellow.

  • Red - 100% process magenta and 100% process yellow.

  • Green - 100% process cyan and 100% process yellow.

2. COLOR RATES

  • Metallic Colors: Extra per page over space costs $1,340.

3. BLEED ADS

  • Acceptable in full spreads and full pages only. Gutter bleed acceptable on fractional-unit spreads meeting minimum space requirements. No extra charge.

4. MECHANICAL INFORMATION

  • Publication Trim Size: 8” x 10 7/8”

  • Publication Live Matter: 7” x 10” on full pages

  • Bleed Size: 8 1/4” x 11 1/8”

  • Printing: Web offset

  • Binding: Perfect bound

5. FILE PREPARATION

The following recommendations are offered as general industry guidelines for preparing files and proofs that will assist our printer in obtaining a good press match on our web offset press:

  • 120 line screen is recommended, not to exceed 133 line screen.

  • Maximum density in any one area, all colors, should not exceed 300%, with one solid color.

  • Preferred proofs are Kodak Approvals or Iris proofs prepared 5-7% heavier than the file to simulate press gain and ink coverage to our web offset printer.

  • Color lasers or low quality ink jet prints are not acceptable for color guidance.

  • Follow AAAA/ABP/MPA recommended standards for process ink color formulations.

  • Recommended proofing stock is a 60 lb basis weight of 70 (nominal) brightness.

Advertisements supplied to Crain without an acceptable color proof will be printed to SWOP standards. The Printer and/or Publisher cannot be held liable for color complaints when files are submitted without an acceptable color proof.

6. AD SPACE AVAILABLE

Display Space Size 

Width (inches)

Depth (inches)
Spread 16  10 7/8
Spread (bleed) 16 1/2 11 1/8
Full page  7 10
2/3 page  4 5/8 9 3/4
1/2 page island 4 5/8  7 1/4
1/2 page horizontal  7  4 5/8
1/3 page vertical  2 1/4  9 3/4
1/3 page square 4 5/8 4 5/8
Classified Space Size
1/3 page vertical 2 1/4 9 3/4
1/3 page square 4 5/8 4 5/8
1/4 page 3 3/8 4 5/8
1/6 page 2 1/4 4 5/8
1/12 2 1/4 2 1/4
1/24 1 1/8 2 1/4
  • Product Info

Includes color logo or product shot, up to 10-word headline, 75 words of text, company name & contact information and web address.

7. SEND MATERIALS TO:

Crain Communications
Workforce Management
711 Third Ave., 3rd floor
New York, NY 10017
Attn: Production Department
212-210-0153