Why Direct-Response Marketing?

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• Is action-oriented

• Is targeted: demographically and geographically

• Provides short-term results

• Is tangible and measurable

• Translates directly into revenue

• Requires a relatively small investment in creative

• Can be used to repeat your best results--over and over again.

How Do Direct-Response Media Compare?

Take advantage of all three and come out ahead.

• Direct Sale

• Direct Sale

• Direct Sale

• Within days or weeks of delivery

• Immediately, within hours house of delivery

• Anytime, when prospect seeks out the information

• In Brochure

• Online

• Online

• Printed materials saved for future reference
• Used for planning

• Decision made and then email is saved, or deleted

• Continual promotion, there when the customer wants to buy

• Yes, in the printed materials

• Yes, through links to online brochure

• Yes, though links to online brochure

• Familiar, easy to use

• Email delivered as requested by user
• Check email daily

• Audience seeks out information online

• Yes, through number delivered and number of orders

• Yes, through number delivered, click-throughs and online orders

• Yes, through page views, click-throughs and online orders

• Months

• Need pre-planning

• Weeks
• Can wait until almost the last minute

• Weeks
• Can wait till almost the last minute

• Proven promotional channel
• Historical data available for predicting outcomes

• Ideal for last-minute, down-to-the-wire push
• Great testing tool
• Good for pushing early bird deadlines
• Provides a natural link to interactive tools and forms

• Reaches purchasers not a list on a list and customers actively seeking information
• Takes advantage of traffic building activities
• Provides a natural link to interactive tools and forms

Workforce Management Lists

Reach human resource professionals who are making buying decisions about benefits, compensation, workforce management, recruitment, relocation, training and HRMS/HRIS systems. Target these current subscribers who have chosen Workforce Management, the recognized authority in HR management for more than 75 years, as their primary information source! Get in front of HR professionals who are looking for products and services like yours to make their businesses better.

Reach the right people.

Marketing your specific products or services will be more effective when your message is targeted correctly. Workforce Management makes this simple by customizing your selection to the titles and functions you want most. Choose presidents, VPs, directors, managers in compensation, HR management, recruitment and much more!

• President/Owner/Partner
• Vice President
• Director
• Manager
• Administrator/Supervisor
• Analyst/Specialist
• Educator/Trainer
• Treasurer/Controller/Finance
• Consultant Attorney

• HR/Personnel Management
• Labor/Industrial Relations
• Compensation& Benefits
• Employment/Recruitment
• Training & Education
• Health/Safety/Security
• HR Information Services
• Admin/Finance/Operations
• Consulting/Legal

Contact Julie Quintana today! 714-751-1883

Workforce online subscribers who have registered at www.workforce.com, the industry's most comprehensive and resourceful Web site. Each and every person on the list has opted to receive promotional email. They're Internet savvy and eager for information on your HR products and services. 

WHEN should you take advantage of the Workforce Management Email List?

Take your pick…here are some suggestions: 

• Increase exposure of or launch you new product or service 
• Build your prospect database 
• Offer an invitation to your seminar or conference 
• Drive traffic to your Web site through the use of a hyperlink 
• Supplement your direct mail campaign 
• Promote your time-sensitive premium offer 
• Get ELECTRONIC responses from your survey–quickly 
• Recruit the best and brightest before your competitors do 
• Prompt a call to action for your ad 
• Customize your promotional offer to HR Professionals via THEIR preferred medium 

WHAT do you have to do to make this work? 

All you have to do is provide Workforce Management with your promotional text. Workforce Management will format, program and broadcast your offer via the Internet for you.

Contact Julie Quintana today! 714-751-1883

Internet-savvy HR professionals directly requesting postal alerts

An Opt-In postal mail list? Yes, it's true! 

The only one of its kind in the HR marketplace, the Workforce Management Active User List contains only those online registered users who have opted-in to receive direct mail promotions of products and services from vendors and service providers. Each and every person on the list has chosen to receive promotional postal mail (thus the term opt-in). They're Internet savvy and eager for information on your HR products and services. As an added feature, approximately 50% of this list have also opted-in to our Workforce Management Email List. You can now reach the same users through both email and postal mail. What's more, they have chosen to receive both means of direct response

Who is on the Workforce Management Active User List?

Marketing your specific products or services will be more effective when your message is targeted correctly. Workforce Management makes this simple by customizing your selection to the titles and functions you want most. Reach Presidents, VPs, Directors and/or Managers in Benefits, Training, Recruitment, Compensation and much more!