2003 Media Kit
Value Added Program
The Workforce Advantage
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Online Advertising Polices
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2003 ONLINE ADVERTISING RATES, SPECIFICATIONS & MECHANICAL REQUIREMENTS
Online Advertising Rates                                                                     pdf version
  1X 3X 6X 9X 12X
HOME PAGE (per 50,000 impressions)
Home Page Pop-up with button 6,140 5,895 5,510 n/a n/a
Banner 3,990 3,830 3,675 3,530 3,390
Button 3,460 3,320 3,185 3,060 2,940
CHANNEL SPONSORSHIPS PACKAGES (per 50,000 impressions)
HR Management 2,850 2,735 2,625 2,520 2,420
Recruiting & Staffing 2,850 2,735 2,625 2,520 2,420
Software & Technology 2,850 2,735 2,625 2,520 2,420
Training & Development 2,850 2,735 2,625 2,520 2,420
Comp, Benefits & Rewards 2,850 2,735 2,625 2,520 2,420
Legal Insight 2,850 2,735 2,625 2,520 2,420
The Buzz 2,850 2,735 2,625 2,520 2,420
SPECIAL PROGRAMS
Holiday Online Gift Guide 2,890 n/a n/a n/a n/a
Trade Show Traffic Builder 2,760 2,650 2,545 n/a n/a
Product Case Study 6,100 n/a n/a n/a n/a
Microsite n/a n/a 4,930 n/a 4,545
NEWSLETTER SPONSORSHIPS
Workforce Week (delivered weekly, per 100,000 subscribers)
First Position 5,500 5,280 5,070 4,865 4,670
Second Position 2,815 2,700 2,590 2,485 2,385
Dear Workforce
Exclusive Sponsorship 3,100 2,975 2,855 2,740 2,630
HR Product Alert (delivered monthly, per 50,000 subscribers)
Product Announcement 1,760 1,690 1,620 1,555 1,495
COMMERCE CENTER
Commerce Center Main Page
Main Page Banner 1,995 n/a n/a n/a n/a
Main Page Spotlight Buttons 1,995 n/a n/a n/a n/a
Product Category Pages
Category Spotlight Buttons 995 n/a n/a n/a n/a
HR Vendor Directory Listings
Expanded Listing 795 n/a n/a n/a n/a
General Listing 195 n/a n/a n/a n/a

 
 
 
 
 
 
 
 
 
 

Online Specifications
Featured Tool Logo
File Size: 1-3K
Pixels: 70 x 35
Resolution: 72 dpi

Button
File Size: 10-12K
Pixels: 125 x 125
Resolution: 72 dpi

Pop-Up
File Size: 12-17K
Pixels: 250 x 250
Resolution: 72 dpi

Banner Ad
File Size: 6-8K
Pixels: 234 x 60
Resolution: 72 dpi

Double Banner Ad
File Size: 12-15K
Pixels: 468 x 60
Resolution: 72 dpi

Mechanical Requirements

Advertisers can provide “Web ready” artwork according to the following specifications. Materials not meeting the specifications below will be converted and billed to the advertiser. 

Animated Ads
Three rotations maximum. 

Rich Media Files 
We accept HTML and Flash files. For a specification sheet please contact your sales consultant.  File Formats Finished art should be saved in GIF format. 

URL 
Direct users to the appropriate place on your Web site when they click on your ad. The most appropriate URL may not be the home page, depending on your offer. Link to the page that helps generate a lead for you. 

Materials Deadline 
All materials are due on the 15th of the month preceding the month the ad is to appear (e.g., materials are due April 15th for a May 1 live date). Additionally, materials must be received at least 5 business days prior to launch date. 

Supply Artwork To:
Workforce Management
245 Fischer Avenue, Suite B2 
Costa Mesa, CA 92626 
Email: onlinead@workforce.com