2003 Media Kit

Value Added Program
The Workforce Management Advantage
Online Advertising
Online Advertising Polices
Magazine Planning Calendar
Display Advertising
Display Advertising Policies
Direct Response Marketing
Direct Response List Rental
Direct Response Policies

Return to Ad Info

Workforce Management 2003 Value Added Program      

Bronze
Spending Level: $10,000 -- $24,000
Choose any 3:
  • 500 ad reprints
  • Readex advertising studies
  • 2,500 postal list rental names
  • One year online Enhanced Listing
  • Laminated counter card of your ad
Silver
Spending Level: $25,000 - $44, 999
Choose any 5
:
  • 1,000 ad reprints
  • Readex advertising studies
  • 5,000 postal list rental names
  • One year online Enhanced Listings (2)
  • Laminated counter card of your ad
  • 25 free subscription certificates
  • Complimentary issues
  • Positioning per ad insertion
  • 1 Product Info Insertion
Gold
Spending Level: $45,000 - $74, 999
Choose any 7
:
  • 2,500 ad reprints
  • Readex advertising studies
  • 10,000 postal list rental names
  • One year on line Enhanced Listings (3)
  • Laminated counter card of your ad
  • 50 free subscription certificates
  • Complimentary issues
  • Positioning per ad insertion
  • Professionally framed ad
  • 1,000 email list rental names
  • 2 Product Info Insertions
Platinum
Spending Level: $75,000 and up
Choose any 10
:
  • 23,000 ad reprints
  • Readex advertising studies
  • 2 questions submitted to Readex survey
  • 20,000 postal list rental names
  • One year on line Enhanced Listings (4)
  • Laminated counter card of your ad
  • 200 free subscription certificates
  • Inkjet message on conference issues
  • Complimentary issues
  • Positioning per ad insertion
  • Professionally framed ad
  • 1 online Category Spotlight
  • 1 business reply card insertion
  • 5,000 email list rental names
  • 4 Product Info Insertions

pdf version

Value Added Benefits

Reprints
Receive complimentary 8 1/2" x 11" color glossy reprints of your advertisement to sue for direct mail, conferences and other promotion  
Participation in Readex Studies
For issues in which your ad runs, your advertisement will be included in our Readex Reader Research studies. March and October studies focus on reader recall and  retention of communicated ad messages. The July study examines reader perceptions of creative, flow of copy, message delivered and overall effectiveness.
Questions Submitted to Readex Studies
Your custom tailored market questions will be included in our Readex survey to gain insight on specific product, competitive or vertical market related data.
Mailing List Names
Postal mailing list names from the Workforce Management Active Subscriber list are available for direct response marketing. Additionally, email list rental names can be booked, based on availability, no earlier than three weeks prior to delivery dare. Selects separately charged and subject to availability.
Free Subscription Certificates
Receive Workforce Management subscription certificates to provide information, insight and rewards to the prospects of your choice. 
Enhanced Listings
Inclusion in the Workforce online Commerce Center with an Enhanced Listing. This detailed product listing is categorized by specific vertical HR product type and comes complete with backend lead generation and tracking. 
Category Spotlight
Your company/product logo appears in the online Commerce Center's category main page, plus all sub-category pages throughout the Vendor Directory. Based on availability. 
Inkjet Message on Conference Issues 
Inkjet your company's message onto the complimentary issues of Workforce Management that are distributed at one of several designated conferences. Base on availability.
Product Info Insertion
Receive a Product Info advertisement in one issue of Workforce Management magazine. 
Positioning
Waived positioning charge for one insertion of a full-page advertisement. Excludes covers positions and some premium magazine positions. Based on availability.
Complimentary Issues
Based on qualified spending level and subject to issue limits and availability. Consult you Sales Manager for details. 
  • 23,000 ad reprints
  • Readex advertising studies
  • 2 questions submitted to Readex survey
  • 20,000 postal list rental names
  • One year on line Enhanced Listings (4)
  • Laminated counter card of your ad
  • 200 free subscription certificates
  • Inkjet message on conference issues
  • Complimentary issues
  • Positioning per ad insertion
  • Professionally framed ad
  • 1 online Category Spotlight
  • 1 business reply card insertion
  • 5,000 email list rental names
  • 4 Product Info Insertions

pdf version