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How Much Time Should We Spend Figuring Out Our Retention Rate? |
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How important is it that I calculate retention? And which formula is best to
use?
—Sweating the Details, senior manager, pharmaceuticals, Wilmington, Delaware |
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Calculating retention is easy. If you have 100 employees start work this month,
and 10 of them leave before the end of that month, your retention rate is 90
percent. The retention-rate formula is:
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No. of people employed on the first day of the month,
who remain in your employ on the last day of the month (100 – 10 =
90) |
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No. of people employed on the first day of the month,
who remain in your employ on the last day of the month (100 – 10 =
90) |
Although calculating your retention rate is interesting, it can be
misleading. Using the retention formula, it appears that you lost only 10
employees during the month. What happens if you hired 50 employees after the
first day of the month and 40 of them left before the end of the month?
A better measure is turnover rate. There are many ways to compute a turnover
rate. The simplest approach is:
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No. of employees terminating during the month (10 + 40 = 50)
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No. of employees who started the month (100) |
Even though your retention rate is 90 percent, your turnover rate is 50 percent.
Although the turnover rate does reveal more than the retention rate by itself,
neither tells the whole story. Using the turnover formula, it appears that you
are in serious trouble. At this rate, you’ll be all by yourself in a very short
period of time. Adding in additional elements will provide you a better sense of
what is really going on.
Examine voluntary versus involuntary turnover
If you want to reduce turnover, you really need to know how many people are
leaving voluntarily. Of the 50 exiting employees in the example above, 39 left
as a result of permanent layoffs and one was fired for insubordination. The
remainder (10) left for jobs offering more money. The formula for voluntary
turnover is:
No. of employees leaving voluntarily
(50 – 39 – 1 = 10) |
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No. of employees who started the month (100) |
While your turnover rate is still 50 percent, your voluntary rate is only 10
percent.
Analyze special characteristics
You can focus on specific characteristics to get even more value out of turnover
statistics. Many organizations look at longevity, shift, employee succession
planning status, protected class and other factors to find out what kind of
employees they are losing. Companies also frequently monitor turnover by
supervisor, a typical source of voluntary turnover, and departmental turnover.
Assume that of the 10 people who left voluntarily, five left in the first week
of employment and two were considered high potentials for succession planning
purposes.
You could easily determine the percentage of voluntary turnover attributable to
employees who came and quickly left (within the first 30 days, for example) by
using the formula below. In this example, five employees left within 30 days of
hire, so the turnover rate would be 50 percent (5 short-term employees / 10
voluntary terminations).
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No. of employees leaving with the selected attribute |
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No. of employees leaving voluntarily (10) |
Alternatively, if you want to determine the percentage of turnover attributable
to those considered high potentials from the above example, you would plug “2”
into the numerator (the number of identified high potentials who left) and
divide by 10 voluntary terminations, resulting in a 20 percent turnover rate of
high potentials. You could use this same formula for many attributes and could
easily modify it for involuntary termination analysis as well.
A finishing touch
While most will find these simple formulas good enough to give them the
directional information they need, some want more precision. Many of the more
sophisticated formulas compute turnover based upon “average headcount.” To
determine the average, add the number of employees at the beginning of the
period to the number at the end of the period and divide by two. Some formulas
go into even further detail.
It makes sense to focus your time, effort and resources on fixing what you can
fix. Good turnover analysis will help you figure out where to begin to look for
avoidable causes.
SOURCE: Richard D. Galbreath, SPHR,
Performance Growth Partners Inc.,
Bloomington, Illinois, March 26, 2008.
LEARN MORE: You could also use your retention rate to
measure hiring costs. Also
of interest is Workforce.com’s archive on
retention.
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How Do We Improve the Odds of Retaining Key Contributors, Especially in the Midst of a Change in Ownership?
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Our company is being sold, and while the new management takes over, I have been
asked to figure out an effective strategy to keep the best employees from leaving
amid the upheaval. Internally, we have mulled making improvements to our compensation/benefits
packages. Although this should help to some degree, I’m not convinced it aids our
larger goal of inspiring these people to stay focused and motivated (especially
since their colleagues will be leaving). I know there is no single surefire answer
for situations like this, but which strategies might be helpful in improving the
retention odds?
—On the Fence, manager, manufacturing, Taipei, Taiwan
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You’ve already done the right thing in identifying your “best employees”—those
who will make the strongest contribution to success in the short to medium term.
Ensure that your criteria for selecting these top performers are transparent and
commercially sound.
Next, communicate clearly to let them know that they are important. Establish
an engagement plan for each individual. For example, some of our clients commission
us to interview each “high-value” employee confidentially about how long they intend
to stay, what they want from the next few months, factors that might make them want
to leave and factors that would make them stay, and how they’d prefer to share their
knowledge with others.
Employees are handed the resulting “personal engagement plan” to discuss with
their managers. You can do this internally or, for a bigger “brag factor” and more
frank responses, hire an external provider.
Personalized engagement plans should include: learning and development preferences,
knowledge-transfer options, changes in manager practices to encourage higher performance,
and so on.
These are the people whose performance warrants access to external coaches, internal
mentors and other signals that their contributions are highly valued.
Embark on other more visible changes, such as creating a working group in which
all or some of your best employees work with the CEO (presuming he has earned their
respect) on initiatives or problem-solving during the merger.
Ensure departures are celebrated, followed by “storming, norming and reforming”
events for those left behind.
If a person has a future with your organization, tell him or her now—and reinforce
the message many times, in as many different ways as possible, to assuage any concerns
about job security.
On the other hand, be frank with individuals who don’t appear to have a professional
future with your organization. Provide these people with financial rewards based
on clearly defined performance expectations, as a way of retaining them until the
time comes when they are to be let go. The amount of money you give them should
result from a cost-benefit analysis relating to the value of their institutional
or professional knowledge.
The key, however, is not to rely on financial rewards alone. Every employer’s
money is the same color, and real talent can easily choose to walk away. But almost
everyone responds favorably when they believe that the work they do is both important
and valued.
SOURCE: Lisa Halloran,
Retention Partners, Sydney, Australia, March 19, 2008.
LEARN MORE: Aside from cash awards, another effective strategy involves
re-recruitment
of high-value workers. Also: tips for how to
manage retention during a downsizing.
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How Do I Overcome Resistance to New Diversity Initiatives? |
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What challenges/resistance should I expect as our organization begins examining
workforce diversity? Conversely, how can we also illustrate the potential benefits
to people who may be skeptical that this effort is “just another program” being
imposed on them by HRM?
—Angling for an Angle, education, Port Elizabeth, South Africa
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You should expect challenges from those who don’t see themselves as part of “diversity.”
This will happen if you cast diversity primarily in terms of race, gender, ethnicity
and sexual orientation. Instead, to prove that you’re serious about workforce diversity,
and not political correctness, include equal emphasis on a realistic variety of
diversity dimensions, such as age, marital and parental status, education, personality
type, communication style, the four previously mentioned dimensions, and others.
Emphasize—and mean it—that everyone is part of the diverse workforce.
There will be resistance if the amount of time devoted to training, education
and other diversity interventions is seen as taking away from what some will refer
to as “real work,” especially if allowances aren’t made for time away from the job.
Telling someone he has to take a day to attend diversity training, but that there
won’t be any slack on that project deadline, is a good way to breed resentment toward
the entire effort.
The best defense against resistance to an examination of diversity is education,
but not limited to the classroom variety. Leaders throughout the company, not just
in HR, must help everyone in the workforce grasp this concept: If Company A has
developed systems, procedures, policies and a culture that allow men and women
from a variety of backgrounds to contribute productively, and Company B’s systems,
etc., seem to work only for certain types of people, Company A is going to perform
better.
Changing an organization to adapt to a more diverse workforce requires changing
culture, systems, behaviors and more. This takes time. And it takes realistic expectations.
Nothing converts skeptics like success. Demonstrating strong performance while
building an organization that manages a diverse workforce helps convince the doubters
and cynics that managing diversity, which we could simply call “managing reality,”
is a smart business strategy.
SOURCE: Richard Hadden and Bill Catlette, co-authors,
Contented Cows MOOve Faster,
March 19, 2008.
LEARN MORE: Learn how
Denny’s used diversity efforts to overcome an image of
corporate racism. Also: a
counterpoint suggesting that diversity programs don’t
measure up to the hullabaloo that surrounds them.
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How Do We Teach New Supervisors to Judge Employee Performance? |
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How do we teach our supervisors to write more effective performance reviews?
As we’ve discovered, this task is not as simple as it seems. New supervisors especially
struggle with the chore, making them less likely to view the process as important
in getting the most from employees. How could we confront—and surmount—this challenge?
—Underperformance on Performance, product administrator, manufacturing, Long
Beach, California
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This issue is more often about the system rather than the actual supervisors.
If the organization has done its part to create a workable, efficient performance
management system and culture of accountability, then it’s easier for the supervisors
to do their job.
Here are six things you can do to create a system that sets up supervisors for
success in the performance review process.
1. Secure ownership by senior leaders
Senior leaders need to consistently promote performance management as critical
to achieving business results. Identify role models at the top who visibly use the
system. Actively involve senior leaders in communications about performance management.
This gives supervisors “permission” to provide candid feedback.
2. Tie individual goals to business strategy
Try goal-setting from the top of the organization on down. If your supervisors’
goals are linked to strategy, it will be easier to link all employees’ goals. The
clearer the link, the easier it is to discuss results (or lack thereof).
3. Hold individuals accountable for living the organization’s values
Strategy helps prioritize what work must get done. Organizational values guide
how the work should be accomplished. When values are built into the review process,
supervisors can more easily address destructive “results at all costs” behavior.
4. Encourage employees to take responsibility for their own career management
An effective system should create a partnership between employees and supervisors
focused on mutual success. Sure, employees need guidance and coaching from their
supervisors. But to stay motivated and committed, employees need the chance to tap
into their personal motivators and have a say in how their unique capabilities can
be leveraged.
5. Hold supervisors accountable for providing regular feedback
Consider tracking and compensating them for conducting regular coaching discussions.
Hold them accountable both for results and for developing their teams. Don’t train
them in conducting performance appraisals. Provide the skills and tools they need
for the discussions you want them to have throughout the year.
6. Stop changing those forms or screens
The critical ingredients of an effective performance management system are the
business and cultural drivers, and the conversations that take place between the
people who need to execute the organization’s strategy. In the end, performance
management needs to be less about forms or online systems, and more about continuous
dialogue and partnership around issues that matter most to employees and the organization.
When supervisors focus on performance and mutual goals year round, the performance
review is a much easier conversation.
SOURCE: Mary Ann Masarech,
BlessingWhite Inc., Skillman, New Jersey, March 19,
2008.
LEARN MORE: Please read “Copping Out on Performance Management,” about “bail out”
ratings that allow managers to avoid confrontation.
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