HealthFitness, a health management, corporate fitness and condition management solutions provider, and Welltok Inc., a consumer health enterprise software platform, announced an alliance today that aims to provide greater employee wellness engagement.
HealthFitness works hands on with companies to create a culture of health within the organization. It examines the employee population and from that data establishes the best wellness intervention approach for each employee. While this approach has been effective, the company realized that in order to improve its approach, it would need a strong technology component. That’s where Welltok came in.
Welltok’s CafeWell Health Optimization Platform enables health plans and other population health managers to guide and offer incentives to workers to improve their health.
“With technology becoming an increasingly important component of those solutions, we conducted a rigorous evaluation to identify Welltok as the best-in-class consumer enterprise technology partner that can complement our core strengths and help us continue realizing our mission of improving the health and well-being of the people we serve,” said Health Fitness President and CEO Paul Lotharius in a written statement.
The companies are collaborating on a multiyear strategy to integrate elements of HealthFitness’ program offerings — including corporate fitness center management and coaching — into Welltok’s platform in order to deliver HealthFitness’s behavioral results to employees more quickly and efficiently.
“This partnership speaks to the power of our platform as a service solution and its ability to serve as the foundation for HealthFitness to provide a convenient and accessible health solution for the millions of consumers they serve every year,” said Jeff Margolis, Welltok chairman and CEO, in a written statement. “We look forward to bringing a unique combined offering to the market that enhances the consumer health experience.”