In its culture reinvention process, Crouse chose to utilize the Baldrige performance-excellence criteria as a framework. Here are its seven key areas of focus, adapted from the Institute of Standards and Technology’s Baldrige National Quality Program Web site
Articles by Patrick Kiger
Bankrupt Crouse Hospital calls on employees at all levels to fix its ailing culture and secure the organization’s financial future. In emerging from bankruptcy, the hospital used its reorganization not only to fix its finances, but also to reinvent its culture.
“During a financial crisis, taking good care of employees isn’t just the right thing to do, explains Crouse chief quality officer Derrick Suehs—it can also help the bottom line.”
While the medical bills from childbirth have long been covered by corporate health plans, it wasn’t long ago that employees who chose to adopt children were pretty much on their own in terms of coping with the cost. But today, companies that do offer adoption benefits are rapidly becoming the rule rather than the exception.
With entry-level talent, Lubrizol focuses on raising brand recognition. With mid-career talent, it targets benefits of living in the Cleveland area.
SFM focuses on bringing in young talent who can be shaped to fit today’s customer service-oriented culture.
Employers’ efforts to market themselves as desirable places to work will go for naught if they do not first understand their own cultural strengths and weaknesses and what they can offer top-flight job candidates that their rivals cannot.
Union-Pacific decided it needed to revamp its brand to compete for talent inside and out of the railroad industry.
General Electric’s 50-year-old Human Resources Leadership Program is perhaps the seminal initiative for developing future HR executives.
Tomorrow’s human resources chiefs may not even work in HR today. Many employers are looking outside the function for up-and-comers and giving them experience throughout the organization—and across the globe—to prepare them for the ever-more strategic role.