Last week, Nike launched its new ad campaign featuring (former) NFL quarterback Colin Kaepernick.
He’s most famous for being the first NFL player to kneel during the national anthem.
As a result, he’s become a lightning rod around our national conversation about race relations. He claims the NFL has blackballed him because of his outspokenness on the issue.
Not all are thrilled that Nike has chosen this controversial athlete as the spokesperson for its new ad campaign. Many have burned their own Nikes in protest. Yet, despite the outrage, it appears Nike might have known exactly what it was doing. It’s sales have increased 31% since the ad launched.
Nevertheless, those that oppose Colin Kaepernick and for what he stands continue to push the anti-Nike issue.
For example, shortly after the ad premiered, a photo went viral on social media. The pic is of a sign outside an unknown employer’s business, informing its employees, “ALL NIKE PRODUCTS ARE NOW BANNED FROM THIS PLACE OF EMPLOYMENT.”